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Starting and planning campaigns

A campaign sets your stamp card's reward, stamps and duration. One runs at a time, and you can plan the next one ahead.

2 min readUpdated 18 October 2026Plan Loyalty, CompleteWho can do this? Owner, Manager

Your stamp card runs in campaigns. Each campaign has a reward, a number of stamps and a duration. Only owners and managers start or plan campaigns.

Start your first campaign

  1. Open GuestsLoyalty and tap Start your first campaign.
  2. Pick a template, for example "Coffee classic" (10 stamps, a free hot drink), or tap Create your own campaign. You can adjust a template afterwards.
  3. Write the reward, for example "Free iced coffee". Up to 24 characters, it shows large on the card. Below it you'll find suggestions from your menu.
  4. Set after how many stamps the reward is earned (1 to 100).
  5. Choose the duration: 2 weeks, 1 month, 3 months, No end date or Choose a date.
  6. Design the card in three steps (see Designing your stamp card).
  7. Check the name, reward, stamps and end, then tap Start campaign. You see "Your campaign is live." Use Share loyalty programme to send the sign-up link.

For the first campaign, the data processing agreement must be concluded. Only the owner can do this, see Agreement and terms of participation.

Plan the next campaign

In the "Campaigns" section, tap New campaign, or Start a new campaign if none is running. The steps are the same. If a campaign is still running, you tap Plan campaign at the end. The new one starts automatically the day after the running one ends.

If the running campaign has no end date, the app first asks when it ends. If guests are already collecting, the end is at least 30 days away.

Rules

  • One campaign runs, and at most one more is planned.
  • While a campaign runs, its reward and number of stamps stay fixed. Only the end date can change, with Change end date. An earlier end needs at least 30 days' notice once guests are collecting.
  • With a new campaign, stamps start again from zero. Guests see the new campaign on their card straight away and get a notification.
  • Earned rewards can be redeemed for 30 days after the end of their campaign.

Common questions

How do I delete a planned campaign? Tap it, then Delete plan, and confirm with Clear. The planned campaign won't start; the running one stays as it is.

Can I run an ended campaign again? Yes. Tap it under "Ended", then tap Run again.

What does "A campaign is already planned." mean? Delete the planned campaign first to plan a different one.

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